Visual Designer — Web, Apps & Motion

I design clear, high-impact visuals across web, apps, & motion.

I design systems that make ideas clearer and products easier to trust.

View work About
Clarity first Systems-led design Consistency across mediums Built to last
Approach
Clarity + conversion
Bias
Systems thinking
Standard
Polished. Consistent. Intentional.

Selected work

Web

Conversion-led systems & product interfaces.

Product Website + Landing System

End-to-end • Web

Conversion-led landing system built for clarity, speed, and reuse.

View project → Landing UX

Mobile App UI: Core Flows

End-to-end • iOS

Core product flows designed for calm clarity and decisive action.

View project → UI Flows

Email + Paid Creative

Campaign systems

Performance creative built for speed, consistency, and iteration.

View project → Email Ads

Apps

Structured layouts built for clarity & persuasion.

Report / White Paper Layout

InDesign • Typography

Long-form layout with disciplined hierarchy and consistent grid systems.

View project → InDesign Report

Sales Deck System

Narrative-driven slides

Slide systems built to support narrative, not distract from it.

View project → Deck

Product One-Pager

Fast scanning clarity

Single-page clarity: problem → solution → value → action.

View project → One-pager

Motion

Motion & editing designed for comprehension & rhythm.

Educational Short

Premiere • After Effects

Full production ownership — concept to final edit.

View project → Scripting Editing Motion

Motion Graphics Study

Text & transitions

Subtle motion built to support comprehension, not overwhelm it.

View project → Motion

Video Editing

Pacing & structure

Pacing, rhythm, and structure — designed for understanding.

View project → Premiere

About

BA (Hons), Media & Communication — University of the Arts London.

I design across web, apps, and motion with a bias toward clarity and structure.

I go by Sergio Davila creatively (name: Jose Estello) — I chose to go with the name my grandmother wanted for me, and she’s my biggest inspiration.

Capabilities

  • Web systems & interfaces
  • Editorial & apps layouts
  • Concept-to-edit motion
Email